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Judy Blostein

UX Researcher

Customer-focused user researcher with a Masters in Human Factors in Information Design. and an MBA. Background includes roles as a user experience researcher, human factors specialist, UX architect, usability analyst/specialist, and technical writer in many industries.
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My Work Samples
Electronic Health Records Heuristic Review and Usability Study
OBJECTIVE
Improve the UI and navigation for the Acumen electronic health record application. (Fresenius Medical Systems, May - August 2017)
MY ROLE
  • Perform a heuristic review
  • Moderate a usability study
RESPONSIBILITIES/TOOLS
  • Heuristic review & screenshots
  • Write heuristic review report (my section)
  • Moderate 4 of 13 participants
  • Analyze data
  • Silverback, Excel, PowerPoint
OUTCOME
Reports delivered to client
Screenshots of Heuristic Review
Persona Development
OBJECTIVE
Research and create 6 personas for the Bose Ride and ElectroForce microsites. (Bose Corporation, July - September 2014)
MY ROLE
  • Learn about the Bose Ride and ElectroForce business units
  • Create primary and secondary personas
RESPONSIBILITIES/TOOLS
  • Interview business SMEs and stakeholders
  • Research to learn about customers
  • Write 3 primray personas & 1 secodary persona for Bose Ride
  • Write 2 primary personas for ElectroForce
  • PowerPoint
OUTCOME
Personas delivered to client
Images of the Contextual Inquiry Portal Redesign
Vehicle Recognition Usability Study & Report
OBJECTIVE
Improve the UI of mobile app for consumers to help them research cars before buying or going to a car dealer's lot. (State Farm, November – December 2013)
MY ROLE
  • Plan & run the usability study
  • Write study protocol
  • Write & present usability test report
  • Mentor a junior user researcher
RESPONSIBILITIES/TOOLS
  • Write moderator & observer guides
  • Be a noderator for 8 participants
  • Analyze data & report on results
  • Morae, Excel, Word, PowerPoint
OUTCOME
  • Present report & results to the Innovation team
  • Findings used to update terminology, navigation, error messages & ease-of-use
  • Help team determine next steps
Images of the Contextual Inquiry Portal Redesign
Insurance Agents Usability Study and Final Report
OBJECTIVE
Improve the UI of a commerical real estate web application for insurance agents. (Erie Insurance, June - July 2012)
MY ROLE
  • Plan & moderate the usability study
  • Write & present usability study test report
  • Collaborate with the UX designer to revise the UI
RESPONSIBILITIES/TOOLS
  • Moderate 14 remote participants
  • Write 2 moderator & observer guides
  • Analyze data & report on results
  • GoToMeeting, Word, Excel, PowerPoint
OUTCOME
Findings used to update the application's UI
Images of the Insurance Agents Usability Study Final Report
Wireframes for Business Intelligence (BI) Training Site
OBJECTIVE
Design 6 new pages for the BI Training web site so employees could sign-up for classes & the BI administrator could add and modify classes and attendees. (Cummins, Inc., January 2012)
MY ROLE
  • Meet with BI business analyst to understand client needs
  • Design new functionality
  • Wireframes & interaction notes
RESPONSIBILITIES/TOOLS
  • Add 2 new pages for employees to enroll in classes
  • Add 4 new pages for the BI Admin to manage classes & view the class roster
  • Visio
OUTCOME
Wireframes & interaction notes provided direction for developers to add functionality
Images of Wireframes for the Business Intelligence (BI) Training Site
Contextual Inquiry – Distribution Portal Redesign
OBJECTIVE
Learn why the distributors (sales & service personnel) were not using their internal portal & redesign the web site. (Cummins, Inc., June - August 2011)
MY ROLE
  • Prepare contextual inquiry moderator’s guide, Voice of the Customer (VOC)interview guide, online survey
  • Perform a contextual inquiry, talking with over 20 people
  • Train team of 3 business users in the contextual inquiry method
RESPONSIBILITIES/TOOLS
  • Voice of the Customer Interviews
  • Phone interviews to users in other countries
  • Online survery in SurveyMonkey
  • 3 Contextual Inquiries
  • Affinity diagramming with business team
  • Photos, notepad, sticky notes
OUTCOME
Contextual Inquiry provided the data for the affinity diagram exercise & analysis to inform the wireframes for the portal redesign
Images of the Contextual Inquiry Portal Redesign
Wireframes & Final Report – Distribution Portal Redesign
OBJECTIVE
Analyze findings from the contextual inquiry & other user research, wireframe a redesign of the site, & write a final report.(Cummins, Inc., September - December 2011)
MY ROLE
  • Teach a team of 3 business users to do affinity diagramming
  • Analyze the data using the affinity disgram method
  • Iterate wireframes with the team for a new portal redeisgn
RESPONSIBILITIES/TOOLS
  • Affinity diagramming with business team
  • Write final report &mmp; present results
  • Sticky notes, photos, Visio
OUTCOME
Affinity diagram analysis informed wireframes used to redesign the Distributor's web site
Wireframe Images for the Portal Redesign
Clinical Insights Usability Study & Final Report
OBJECTIVE
Develop the UI of new Clinical insights reports for navigation, terminology, and ease-of-use. (PointRight, Inc., March 2009)
MY ROLE
  • Organized & ran the usability study
  • Collaborated with the business analyst to redesign the UI
RESPONSIBILITIES/TOOLS
  • Recruit participants
  • Write moderator's guide
  • Moderate 8 remote participants
  • Analyze data & write report
  • Present results to staff
  • GoToMeeting, Word, Excel, PowerPoint
OUTCOME
Findings & recommendations used to revise the UI
Images of the Contextual Inquiry Portal Redesign
About Me
Doing user research energizes me! Curious about people and things. Insatiable book reader. Music & art lover. Life-long learner.

Phone: (617) 584-3127

jblostein@yahoo.com

linkedin.com/in/jblostein